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    STORY

    beMineral is not just a mineral make-up line. As an expert in mineral make-up it was my dream to create a own line. After all, there has been some products on the market after we introduced the first mineral make-up in 2003, in Holland and Belgium. A line, so pure and unadulterated – it’s just impossible to question any ingredient. It has an effect that puts others brands in the shade with only 3 ingredients: Mica, Iron oxide, Titanium dioxide. The beMineral® line includes 100% pure mineral foundations, eyeshadow glow, eye shadow, glimmer, eye shadow mat, lipgloss plumper’s, bronzers and blushers. Piece by piece brilliant and intense colours that can also be mixed for your own unique “you-look”.

  • Foundations are the beating heart of this line. They offer a beautiful, healthy basis. Our beMineral® loose mineral foundation powders are revolutionary and offer an excellent skin coverage, while simultaneously gives the skin a youthful glow. The creamy natural minerals are applied as a powder, which makes the skin radiant and soft. It is easy to use and perfect for all skin types. This foundation is also a natural sunscreen with SPF 15. The minerals are much more forgiving than normal makeup because of the light reflecting properties and they do not absorb light in the way this happened in traditional makeup. Wrinkles are less visible.

    beMineral® mineral foundation is ideal for plastic surgeons, dermatologists and estheticians because this extraordinary makeup can almost immediately be applied after most treatments. Both men and women. It soothes, softens, smoothes, restores and provides an excellent barrier against UV radiation and other environmental influences.

    Besides it blurs redness, titanium dioxide also has anti-inflammatory properties which will help to soothe the irritation. These properties are especially useful for acne, sensitive and rosacea prone skin. Titanium also offers a broad-spectrum sunscreen SPF 15. It is non-comedogenic and oil free. The skin can breathe freely and function normally. beMineral® makeup once applied, offers all-day coverage plus protection without fading. The minerals are naturally water resistant. beMineral® covers perfectly without irritants such as synthetic perfumes, oils, dyes or fillers as in most traditional cosmetics. Let beMineral® mineral makeup also be your # 1 choice when you choose for naturally and beautiful decoration with the convenience of a fast and effective implementation.


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  • Foundations are the beating heart of this line. They offer a beautiful, healthy basis. Our beMineral® loose mineral foundation powders are revolutionary and offer an excellent skin coverage, while simultaneously gives the skin a youthful glow. The creamy natural minerals are applied as a powder, which makes the skin radiant and soft. It is easy to use and perfect for all skin types. This foundation is also a natural sunscreen with SPF 15. The minerals are much more forgiving than normal makeup because of the light reflecting properties and they do not absorb light in the way this happened in traditional makeup. Wrinkles are less visible.

    beMineral® mineral foundation is ideal for plastic surgeons, dermatologists and estheticians because this extraordinary makeup can almost immediately be applied after most treatments. Both men and women. It soothes, softens, smoothes, restores and provides an excellent barrier against UV radiation and other environmental influences.

    Besides it blurs redness, titanium dioxide also has anti-inflammatory properties which will help to soothe the irritation. These properties are especially useful for acne, sensitive and rosacea prone skin. Titanium also offers a broad-spectrum sunscreen SPF 15. It is non-comedogenic and oil free. The skin can breathe freely and function normally. beMineral® makeup once applied, offers all-day coverage plus protection without fading. The minerals are naturally water resistant. beMineral® covers perfectly without irritants such as synthetic perfumes, oils, dyes or fillers as in most traditional cosmetics. Let beMineral® mineral makeup also be your # 1 choice when you choose for naturally and beautiful decoration with the convenience of a fast and effective implementation.


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  • Biography Greet Hoedeman

    Greet Hoedeman is an inspiring professional with over 37 years experience in the beauty industry. In 1987 she started her own beauty salon “Beauty Inn Health & Beauty Centre" in Nieuwegein. The beauty salon has grown to a succesful company in beauty, skin improvement and wellness. For more information please visit the website: www.beauty-inn.nl.

    In addition to her salon, Greet Hoedeman started in 1995 the wholesale “Beauty Injection". Beauty Injection is pioneer in the succesful positioning of mineral make-up products and skin improvement brands. The import and distribute 10 brands in the Netherlands and in Belgium. Among the product lines are: PRIORI®, Revaléskin®, JANMARINI®, Dermaroller®, eDermstamp®, Casmara, iCurl (wimperpermanent), freshMinerals, divaDerme and Skin Scanner. For more information please visit the website: www.beauty-injecton.nl.

    Since 2012 Greet Hoedeman has launched her own mineral make up line beMineral®. The only 100% pure mineral make up brand that is available in The Netherlands, Belgium, Italy and Denmark. beMineral is unique and 100% pure. The powders contain only three pure minerals: Mica, Iron Oxide en Titanium Dioxide and offer a SPF 15 protection.


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  • beMineral® Mineral Makeup contains: Mica, Titanium Dioxide, and Iron Oxides. These natural minerals have different colours, depending upon the natural trace elements that are present during their formation in the earth. Once mined, we physically process the minerals through grinding, shaving, mixing, etc. which cause changes in the refraction of light. This change in refraction gives the variety of colours when viewed with the naked eye.

    Finally, the colours are further enhanced by blending different percentages of the minerals together. The colours that are displayed in the finished cosmetics are derived from the patented mixture of these ingredients. beMineral® uses these complicated, time-consuming procedures in order to remain pure and natural. The vast majority of cosmetic companies simply add man-made chemicals and fillers, such as talc or bismuth ox chloride or corn starch, probably because of lack of technical expertise and/or they want to reduce their costs.


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  • The benefits of using beMineral® natural mineral make up compared to those of traditional cosmetics can have anyone switched to a natural make up consumer in no time. For years, women have been facing problems caused by oil build up, harmful chemical exposure, and the uncomfortable masks of foundation all of which will not be experienced when using mineral make up. The best solution for this was throwing away all your make up and going completely natural without any makeup. But today you can look at your best by investing in the proper skin care products.

    The beauty of mineral makeup is that you are using natural products on your skin. And because our ingredients are truly pure and natural, your skin will therefore not be struck with dreaded breakouts or irritations. When going over the benefits of natural mineral make up you will notice that there are not only fewer disadvantages with using this product but more advantages due to the ingredients. Take a look at what beMineral®, mineral make up can do for your face what traditional cosmetics can not achieve.

    1. beMineral® mineral make up will help to prevent skin oils from clogging pores whereas traditional make up will clog pores. Coming in a pure powder form, natural make up contains no moisture, therefore it allows your skin to stay dry.
    2. beMineral® mineral make up will stay exactly where you put it. Leaving you with a fresher, more -put together- look all day long.
    3. beMineral® mineral make up can be rinsed off without using harmful solutions that leave the skin dry, cracked, and irritated. This means a healthier skin and less wrinkles as you age.
    4. beMineral® mineral makeup includes foundations, eye shadow, eye liner, lip gloss, concealer and blush. In each feature with many colours that you can mix to create a unique only-you look. Using traditional make up will limit your options as these contain man made ingredients that will damage the skin when mixed together.
    5. beMineral® mineral makeup helps to naturally block the skin from harmful sun exposure without blocking healthy environmental components. A traditional cosmetic will completely enclose your face, blocking all elements.
    6. beMineral® mineral makeup products offer the skin a great foundation for healthy elasticity preventing wrinkles, stretch marks, and sagging skin.

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    Laatste 10 publicaties

    Download 25-06-13: Schoonheidsspecialiste
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    Pers(aan)vragen:
    Cosmetitext
    0031(0)418 672500
    info@cosmetitext.nl

  • Ervaringen van klanten

    ‘Ik ben nog niet eerder met een mineraal makeup merk zo blij geweest! De Foundations voelen heel prettig aan, dat merk je al bij het aanbrengen ervan. Je ziet zienderogen het effect van de poeder na het aanbrengen. De huid is egaler en stralender en dit alles zonder dat je ziet dat je makeup draagt. Je huid heeft een mooie, natuurlijke glow. De Eyeshadows vind ik ook fantastisch! ’
    Link Melinda Biet, Instituut TopCare

    ‘Na de superlancering van beMineral® met de fantastische lasershow hebben we kennis gemaakt met de nieuwe make up. Ik ben gelijk met de Kit gestart, en vind het resultaat super (zoals we van Bare Minerals gewend waren). Mooie kleuren Foundations en Eyeshadow. ’
    Link Anita Torqué, Xtra Care

    ‘Helemaal blij met de nieuwe makeup lijn van beMineral®! Voelt heerlijk op de huid en blijft de hele dag zitten, geen gedoe meer met bijwerken; en dat met drie ingrediënten! De uitstraling van de lijn ziet er ook mooi uit en de kleuren van de oogschaduws zijn ook mooi. Ik ben heel blij dat ik deze mooie make-up kan presenteren en verkopen in mijn salon. ’
    Link Beauty Salon Alice Jalving

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  • Trends


    This spring 2017 we see sparkling colors with the new Spring-Summer look "Flowers in Madrid".

    On the eyes:
    Glimmer - Neon Tangerine (B626). Apply this beautiful golden yellow color as a base on the eyelids.
    Glimmer - Fortunate (B625). Apply it on the inner corner of the eyes to a wonderful lightening effect in a bright green / gold tint. This color makes your eyes sparkle!
    Matte Eyeshadow - Pink Cream (B708). Apply it in the crease and let it flow out to the outside (see photo of the look).
    Highlighter Pink Light (B840). For a sparkling effect under the eyebrows, to give an extra lift and open eyes.
    Eyeliner Gel Black (B810). Eyeliner to create a beautiful intensity. With the beautiful flat liner brush (B951) put a sleek, flawless eyeliner.

    Mascara Black (B850). To finish the whole and create intense, full and curled lashes with beautiful new brush.

    On the cheeks: Blush Bloom (B206). This fresh pink blush, gives cheeks a fresh and fruity effect.

    On the lips: Lip kit Bright Baby Pink (B042). This kit contains a lip liner in the color Romantic. This is a pink / nude shade. And the Lipstick Pencil Bright Baby Pink. This is a sparkling, pale pink color. The lipstick pencil is a pencil, which feels like a lipstick. You grind it easy with the supplied pencil sharpener. All this in a beautiful box, which will look great on your dressing table!

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    Beauty Injection B.V.

    3433 PS Nieuwegein
    0031(0)30 6038013
    info@bemineral.nl | www.bemineral.nl

    Experience the results with 100% natural mineral make-up. Discover our beautiful brand and what the benefits could be for your own company. Make an appointment with our accountmanagers in the Netherlands or Belgium.